“It’s been a fun ride and I wouldn’t change it for anything!”
People know shelly the model and performer but who's the real Shelly? Where did you grow up and what did you want to be?
I'm just a girl who loves getting dressed up and taking pictures. I grew up in and around Stockholm Sweden and started doing amateur photoshoots with my friends at a very early age. When I was 18 I got some birthday money and was able to buy my first Nikon camera which we continued to do shoots with. I learnt everything around shooting then..The modelling, the photogra- phy, the makeup, the costume, the editing, I liked to be the artists in all aspects and a lot of my teenage shoots I setup and edited myself. When I moved to London I didn’t have any friends to help and shoot with anymore so, I started shooting with other photographers and then it just took off from there I guess.
So Shelly you're a bit of an entrepreneur being a clothing designer, make up artist, model and fire performer. Which of these do you enjoy most and what can you see yourself doing long term?
Yes haha Im a bit all over the place! I enjoy the whole journey of creating photography, video or a show, so i’ve always been very keen on learning every creative aspect of things. There was a time some years ago though when I decided I needed to focus more on fewer things, because I didn’t have enough time. So I decided to focus more on model- ling and performing while I was in my young- er years, and then I could slowly move over to being more behind the camera later on.
You get to travel all over the world with your work, where is your favourite place and why?
Yeah its pretty crazy! I really am so thank- ful to my clients and fans who have been helping me make this possible. I love to go on shooting trips and photo tours, and I think my favourite so far was Iceland. Such an un- touched country, it was like a fairytale!
You have worked with some great artists, models and creatives before, is there anybody that you dream of working with?
Absolutely! I would absolutely love to work more with my witch bitch Ashley Joncas as well as people like Amanda Diaz, Christian Saint, Rebecca Saray and many more.The world is full of creatives and Im super lucky to have been able to meet a few of them.
Do you look to anybody past or present for inspiration?
Yes of course, but its more as a whole in general. I kind of look around and see what many other models or performers are doing and I take inspiration from that to spark ideas. Im trying to think ahead of the game and introduce new cool things I could do with this modelling and performing career. It’s been a fun ride and I wouldn’t change it for anything!
More images below from Danny Woodstock Photographer